We are building an educational YouTube channel focused on delivering informative, fact-based, and general knowledge content. Our goal is to simplify useful knowledge and present them in a visually compelling and entertaining way — more like informative storytelling.
Role Overview
We’re looking for a YouTube-focused social media marketer who understands how to grow a channel organically, not just upload videos. This role is about strategy, content direction, analytics, and growth, working closely with our creative/animation team.
You should understand how YouTube actually works — titles, thumbnails, watch time, retention, Shorts, and audience psychology.
Key Responsibilities
YouTube Strategy & Growth
- Develop and execute a YouTube content strategy aligned with our brand/studio
- Research trends, competitors, and content opportunities
- Plan video ideas that improve CTR, watch time, and subscriber growth
- Create monthly/weekly content calendars
Content Optimization
- Write compelling video titles, descriptions, and tags
- Guide thumbnail direction (brief designers, A/B test ideas)
- Optimize videos for YouTube SEO
- Improve retention by suggesting better hooks, pacing, and structure
Analytics & Performance Tracking
- Monitor performance using YouTube Studio
- Track metrics like:
- Click-through rate (CTR)
- Audience retention
- Average view duration
- Subscriber growth
- Provide clear insights and improvement plans based on data
Shorts & Cross-Platform Distribution
- Repurpose long-form content into YouTube Shorts
- Help adapt content for Instagram Reels / other platforms (optional)
- Understand how Shorts support long-form channel growth
Collaboration
- Work closely with animators, editors, and creatives
- Give clear briefs and feedback (you don’t need to edit, but must understand editing)
- Coordinate uploads, scheduling, and publishing
Required Skills & Experience
- 1–5 years experience managing or growing YouTube channels
- Strong understanding of:
- YouTube algorithm basics
- Audience retention & CTR
- Content hooks and storytelling
- Experience using YouTube Studio analytics
- Ability to explain why a video performed well or poorly
- Good communication and planning skills
Must Have
- Experience with animation, creative studios, or video-first brands
- Knowledge of thumbnail design principles
- Experience growing a channel from 0 → traction
- Familiarity with Adobe tools / basic video workflow
- Experience running YouTube experiments (titles, thumbnails, formats)
Success Metrics
- Growth in subscribers & views
- Improved CTR and audience retention
- Consistent upload schedule
- Clear learning from analytics and experiments
We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.